If you want to run your blog, online store, or anything else with maximum efficiency, it’s time to learn how to attract traffic to your site. You can turn something small into a profitable business with a few tips and tricks. This article will explain how to increase organic traffic to a website.
What is organic traffic?
With the beginning of work on promoting the site, a professional web studio first analyzes its performance indicators, which depend primarily on attendance. Attracting the target audience is the primary goal of promoting a web resource, which is guaranteed to increase the profitability and efficiency of the company’s work. It is essential to understand where new users who do not yet know anything about the product or service can come from to achieve it. Therefore, a promotion specialist needs to understand a traffic source, how many can be used in promotion, and which are the most effective.
Organic traffic source is one of the largest channels on the Internet, which unites users who come by links from search engines. Googlebot visits the site daily, studies its structure and content, and determines its user level.
How to attract organic search traffic to the website?
Organics brings in customers whose acquisition costs the company almost nothing. Organic traffic to a website is a shareware tool to attract an audience. Companies need to pay for content creation and website optimization. Drawing organic traffic to the site is not a one-day process because you need the following:
- proper SEO optimization (external, internal);
- regular updating of content, the addition of new posts and descriptions;
- improving site parameters: removing duplicate pages, simplifying navigation, creating the correct structure, etc.;
- increasing the overall quality of content: – uniqueness, relevance, and clear hierarchical structure;
- development of SEO traffic attraction strategy: content plan, advertising campaign, and others.
How to attract traffic: other methods besides SEO
There are many ways to ensure the flow of new visitors to your resource if search engine optimization does not bring the expected results. It is how you can attract traffic to the store.
1. Social networks
With the right approach, social networks can easily compete with Google as a traffic source. Sites like Facebook allow you to interact with and entertain your audience, which is challenging in search results. When browsing the news feed, users usually look for something that catches their attention. And if you can create quality content, they will notice you.
2. Influence marketing
If users have never heard of your company, they won’t give you money just because they saw an ad. They will be ready to make a purchase only when they trust you. However, it takes some time to gain their trust. Influential people can speed up this process.
3. Content writing
It is one of the free ways to drive traffic to your site. Write a beneficial article and offer to publish it in an online magazine. Choose something you are good at. However, there are no obvious things and simple tips – the Internet is already full of them.
How to increase traffic on your resource? Promote it! Despite the superstitions of some beginning businessmen and marketers, direct online advertising is still a very effective method of promotion. The main thing here is to choose the right type of advertising.
5. E-mail distribution
Useful sources of free traffic that allow not to attract new but to interest the old target audience. Sending advertising letters to random e-mail addresses is considered spam, and notifications about new promotions and products to previously registered users on the site can help to restore cooperation with them.