If you’ve been retro-fitting tools to manage your editorial calendar, then you know that’s not sustainable.
For one, your hodgepodge of spreadsheets, social schedulers, blogs, and the rest feels like a disjointed mess. You’re missing true visibility into your content pipeline and all the marketing plans that depend on it.
Worst of all, you can’t plan effectively and your results suffer for it.
You need a true editorial calendar. One that’s purpose-built to meet the specific demands of content marketers.
Ops Calendar brings it all together, then gets out of your way so you can focus on what matters: Your content.
Continuous flow from one month to the next makes it easy to move things around and see a clear view of the weeks ahead (and weeks past).
Don’t let those ideas get away! When inspiration hits, or when your team suggests ideas for content, add them to your Ideas list.
When you’re ready, add your next idea to your calendar with one click.
Or automate it so that your ideas continuously get sent into production on a regular, recurring schedule. Boom!
See your blog content, social content, production tasks, analytics, and notes on your calendar. Filter your view and share with your team and/or clients.
Keep your WordPress posts in sync with your calendar, automatically. Set draft/publish status, change permalinks or reschedule a post and it’s updated in both places.
You and your teammates will never wonder what’s due when. Everyone sees their deadlines and task list. Managers can see their teammate’s workloads. Clients see things are moving along.
Leverage your Google Analytics data that you’ve been gathering since the beginning and gain visibility that you’ve never had before.
Ops Calendar automatically pulls your Google Analytics traffic and conversion metrics—on a post-by-post basis— and displays them in simple, easy-to-digest views directly in your calendar.
No more manual digging through endless pages and options in Google Analytics to get the specific content analytics data you need. Now it’s all right there, in your calendar.
When you’re viewing any individual post in Ops Calendar, you’ll see how many visitors saw it, how many people entered your site through it, and how its performance compares to your other content.
Analyze how your content leads to conversions by leveraging Google Analytics Goals data in Ops Calendar.
See how many people viewed a particular piece of content and later converted. Compare all of your posts in your archive to see which ones drive the most conversions for your business.
Run on-demand reports with one click or have them automatically emailed to you (or your clients) on a weekly or monthly basis.
Finally, drop all of the painstaking work of preparing reports and focus on the things that matter: Creating smart, data-driven content strategies that drive results.